HBB – Hybrid Broadcast Broadband – the seamless combination of linear digital TV content distributed in DVB networks with on demand information delivered via broadband IP connection to a single TV screen is a major business opportunity for broadcasters and content providers.

Infonova’s multi-tenant BSS Release 6 platform provides the order-to-cash and monetization capabilities for ORS’s HBBTV managed service showcase.  ORS and their technology partner BearingPoint showcased an end to end HBBTV (Hybrid Broadcast Broadband TV) service management platform at the recent Salzburg Cable Days on 5th & 6th November, http://www.cable-days.at/.

HBB means a huge opportunity for broadcasters, but also a significant paradigm shift. Broadcasters need to apply new convergent business model thinking quickly, aiming for innovative services and excellent customer experience.

This HBBTV showcase is a good example of the flexibility of the Infonova BSS Release 6 platform.  The Release 6 has been specifically designed to be technology agnostic and therefore can manage order to cash scenarios for any technology or service with online or offline fulfillment orchestration.